The first sale is the most time consuming and requires the most effort. If you want to make that first…

Seeding is the new selling. It boosts sales while reducing personal rejection. But what exactly is seeding? In this episode,…

It is important to know the needs and wants of your customer because they support what they help to create….

Most of the time, sellers tend to focus on what they are selling rather than how to sell it. Alex…

In marketing, it’s about testing and tracking – crafting a sales pitch, brainstorming strategies, and ensuring its application is pursued…

Making decisions and taking risks coexist. In life and business, we are faced with a lot of choices that will…

What makes a person great is in who they really are. Alex shares a great and insightful story on the…

Going into business means having to face many competitors before getting to the top. These days, it is not enough…

There is no single path to becoming a success. Just like Sir Richard Branson, Barbara Corcoran, Mark Cuban, General Colin…

A great leader gives tough love with compassionate outcomes. Alex digs deep into what this looks like as he shares…

It is said that experience is the best teacher and storytelling is an excellent means to relay its value. Alex…

When Alex attended Guerilla Business Intensive in Brazil last 2016, he was shocked to know that most Brazilians think they…

Did you know that ethical influence is not a skill you’re born with, but instead one that is learnable? In…

Is passion enough to be an effective leader? In the summer of 1992, as Alex and his teammates struggled to…

Famous author, Dale Carnegie, penned one of the best-selling self-help books of all time, How To Win Friends & Influence…

It is said that greatness cannot be achieved overnight. But with the right learning styles, achieving greatness may come easier….

In sales, a question mark is often more potent than an exclamation point. Many salespeople fail to realize this. They…

All entrepreneurs want to triple their profit, but not all are cognizant of the process in achieving the target. The…

“Once you stop learning, you start dying.” Albert Einstein was indeed on point. In this game of life, sometimes we…

Being compassionate can be seen as a weakness of leadership, but it is actually a powerful skill. The word “compassion”…

Marketing and sales are the only things that generate revenue yet surprisingly, a lot of entrepreneurs focus less on these…

In the marketing world, the success or failure of your campaign lies in the hands of your market. How do…

We all dream for a day when we can go to sleep and wake up at the perfect time, a…

Leaders become powerful when they lead by example. Hence, a change in one’s self is the first step to making…

It is said that learning is a matter of gathering knowledge and wisdom is applying that knowledge. Alex looks into…

When we mention kindness, people often think of others right away that sometimes we forget one of the most important…

When we mention kindness, people often think of others right away that sometimes we forget one of the most important…

Have you ever heard of the marshmallow experiment? It’s a powerful example of how delayed gratification can be more powerful….

Sometimes all it takes is a sudden pause to be able to see things from a different perspective and mindset….

Host, Alex Mandossian, talks about verbs and why discovering your verb can cause a meaningful change in your life and…

For every action that you take, there will be a corresponding effect. That’s the law of Karma or as Buckminster…

If you had to choose, would you go for efficiency or effectiveness? Urgent or important? Priority or productivity? These are,…

In a world that pressures us to be instantly at the top, Alex Mandossian offers a fresh perspective on starting…

Believe it or not, there is a difference between codependence and interdependence. Alex Mandossian teaches us that asking for assistance…

Movies and modern culture usually sell the story that you can win through all adversaries if you fight hard enough…

In this episode, Alex Mandossian talks about the remarkable power of three, referencing Goldilocks and the Three Bears. He discusses…

You don’t have to be the greatest salesperson in order to make a sale. You simply need to master and…

Almost everybody wants to be number one in something. Nobody dreams of being second. In this episode, learn why second…

In this episode, Alex Mandossian shares the story of Henry J. Kaiser and his billion-dollar ideas. Alex talks about why…

Believe it or not, you’re not in the business you think you’re in. You may be following your business model,…

In this episode, Alex Mandossian talks about reminiscing about the future and how Samuel Morse, a fearless visionary, used this…

Have you ever heard of the story of Kyle? It’s a story of how another person’s small act of compassion…

It’s always easy to determine what your strengths are, but it’s a different story when you’re asked about your weaknesses….

In this episode, Alex Mandossian talks about radical repurposing. The mindset to have is to focus on distribution quantity versus…

The old adage that goes, “necessity is the mother of invention” is true, in a way. You may already be…

When faced with a choice of either doing something new, or something that has been tested and proven, people almost…

In this episode, Alex Mandossian talks about the millionaire with cold feet—how Leon L. Bean turned his cold feet during…

In business, we often focus too much on what we want to do, what we want to earn, and what…

Nobody wants to fail and be stuck in a stagnant place in business. However, we sometimes fail to realize that…

In 2010, Alex Mandossian was at a four-day event for the Guerrilla Business School, where after his presentation, T. Harv…

Is your business built on a deep foundation? What about your selling process? Or are they built on quicksand? The…

Although there’s good karma, the word “karma” itself is mostly associated with something bad. In business, setting up the rules…

Are you looking to assist or help your client? There is a clear difference between assisting versus helping. In this…

Do you know what legacy you are leaving to the next generation? This is the question Alex Mandossian asks each…

Both in business and life, you need a proper network in order to be successful. That is why knowing how…

People often highlight the importance of knowing great individuals in business. Alex Mandossian exposes this Wonderful Lie and reveals the…

Contrary to popular belief, it’s actually more profitable to think big but act small. Alex Mandossian explains this concept by…

Almost everyone knows what the Golden Rule is, but not many are aware of its counterpart, the Platinum Rule. In…

How do you create a new movement? In this episode, Alex Mandossian talks about the three important elements you need…

Every professional knows that there are stages in every conversion. The problem is that most of the time, they skip…

There are two basic reasons why people go into business, one is because it’s their passion, and two is to…

A sales process is something that is both duplicable and repeatable. In this episode, Alex Mandossian talks about the steps…

Dishonesty can be disrupted by ethical influence. Alex Mandossian discusses how ethical authority is gained gradually while unethical authority is…

Oftentimes, people get stuck in the notion that when you’re down-selling, you’re losing profit. In this episode, Alex Mandossian gives…

Making a more profitable sale through upselling is always great, but it is not always possible. Alex Mandossian shares the…

When asked the question, “How do you target your audience?” Roy H. Williams answered, “choose who to lose.” This principle…

In any industry, building your network is a crucial step and foundation for success. Alex Mandossian shares the F.I.T. Networking…

In this episode, Alex Mandossian talks about the contrast effect about how the human brain perceives and is influenced. Alex…

Are you timely and results-driven, or are you the person who has great intention but also has a lot of…

A testimonial is the only proof you need to spread the word that you know what you’re doing and that…

In sales, objections from people are always present, and when addressed correctly, it is what drives the sale to happen….

Have you ever tried putting yourself in your clients’ or buyers’ shoes? What do you think is the reason why…

Passion is often what sets people up on the path that they take both in life and business. In this…

What are the truths about discipline? In this episode, Alex Mandossian dives into the truths about a discipline that will…

In 2004, my friend Joe Polish and I put our heads together to build a system for creating lifetime clients. After…

Ever heard of Fred Reichheld? He’s written several books and hundreds of articles on why loyalty marketing is the lynchpin of…

What is a connector? I can’t think of a better way to explain this than by sharing the story of my…

 Jeffrey Gitomer, one of my colleagues, friends, and an amazing salesperson, wrote a book called the Sales Bible. In his…

Being nice means different things in different cultures. In the world of sales, being nice means not closing the deal. I…

Imagine a pathway. You’re at point A and you are looking to get to point B. It sounds simple enough, but…

It’s 1972, at Allendale Elementary in Pasadena, California, and an 8-year-old Alex is participating in his Cub Scouts fundraiser. The goal…

The late Dr. Stephen Covey wrote several very important books, most notably The 7 Habits of Highly Effective People. This, however,…

Do you know the story of the Buddha? He grew up in a family marked by wealth. He was a prince…

Imagine this, you’re flying over the largest desert on Earth, the Sahara, in a single prop plane, with just you and…

We’re traveling back to the 1930s in New York City. At the time, the country is gripped by the Great Depression…

 Roy H. Williams, the Wizard of Ads, wrote a fantastic piece in his April 10, 2010 Monday Morning Memo. Listen…

Many years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk…

Have you ever heard of the Domino Effect? Gary Keller and Jay Papasan discuss this effect in their book The ONE…

We all have our places in the world. The places we go to do various activities such as live, work, and…

I learned one of my most valuable business lessons at a time when I was at my lowest both personally and…

Have you ever been to a jewelry store and a salesperson approaches you with a stunning piece and one line about…

W. Clement Stone started life on the south side of Chicago, losing his father at the age of three, and hawking…

A hermit was sitting near a stream when a young man approaches him. The young man asks the hermit to help…

It’s Saturday morning in November of 2017 and I’m in Scottsdale, AZ finally making the decision to join the Genius Network…

For many years I have implemented a morning routine to build my skills as a copywriter. Every single morning, I sit…

 Even the most well-planned out marketing campaigns fail if the message or audience is off. If you have the right…

The manifestation formula allowed Valerie, a massage therapist, to surpass her goal of making over one million dollars per year. As…

I am a morning glory. I love to wake up early and set the tone of my day by owning my…

Leveraging the power of unquestionable proof is one of the key pieces to generating amazing sales. This was best represented through…

One of my clients, Dr. Tim Zelko, was once an OB-Gyn and is now a cosmetic surgeon. He’s on a mission…

Most people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can…

The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017….

Have you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you…

Imagine a fish swimming upstream. There are several fish in the world that do this, the most easily recognized would be…

 In February of 2018, I was on stage at Guerrilla Business Intensive testing the “persona” theory from the stage. I…

Last week I shared with you the sequence for selling to each buyer persona. This week I want to dive a…

Have you ever watched Olympic archery? Picture the target and the rings as they get smaller and smaller toward the bullseye….

Einstein was one of the most brilliant scientists of his day. His work on the Theory of Relativity changed the path…

What does accountability mean to you? For the ancient Romans it was the process of being accounted for so that the…

The rise and fall of nations, racism, and even genocide can be explained by a misdiagnosis of progress. This is also…

For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be…

The term mentor is grossly misused in this day and age and I’m here to tell you why. Now, as I…

It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like…

In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but…

Despite being completely down and out after a failed business venture that was financed by my family, my love of learning…

When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating…

Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the…

Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything,…

When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win….

Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best…