We all have our places in the world. The places we go to do various activities such as live, work, and play. Ray Oldenburg, a sociologist who wrote about the 3rd place in the late 80s, revealed that we all have our 1st place, home and a 2nd place, work, but we need a 3rd place for our souls. 

For many, the 3rd place is church or a rec center or another social area, but you can create this for your clients and customers. When creating the business model for Starbucks, Howard Schultz took great pains to make the coffee shop a 3rd place for millions. He was familiar with Oldenburg’s work and sought to create a place where people could relax, unwind, and meet for social gatherings. 

When you’ve developed a course or consultancy, many ask, what next? What do they do once they’ve gone through the course or finished their round of consultations? How do they keep working with you and staying in your space? Creating a 3rd place is the best way to maintain a relationship and build a community.
The three key insights for this episode are: 

  • What is the 3rd place and why is it a client stick strategy?
  • How can you create a 3rd place for your clients, members, and customers? 
  • Why creating a 3rd place for all buyers can maximize lifetime values.

Would a 3rd place compliment your business model? My guess is that it would. I wish I’d thought to create this space for my clients and customers sooner!

In This Episode: 
[04:31] – Learn the 3-key insights you’ll learn from this episode.
[06:02] – What is the 3rd place? 
[07:34] – Why do you need a separate 3rd place? 
[10:25] – How does the 3rd place apply to Starbucks? 
[11:42] – The 3rd place has a place with your clients and customers. Learn how.
[13:22] – Alex reveals why the 3rd place is the perfect stick strategy for your clients.
[17:31] – The Alexism is, “Never confuse your activities with your accomplishments.”
[18:09] – Hear the quick review of the key insights in this episode (and how they apply to your pets): 

  • What is the 3rd place and why is it a client stick strategy?
  • How can you create a 3rd place for your clients, members, and customers? 
  • Why creating a 3rd place for all buyers can maximize lifetime values. 

[20:31] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[22:10] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Ray Oldenberg
Howard Schultz