For many years I have implemented a morning routine to build my skills as a copywriter. Every single morning, I sit down for 33 minutes and 33 seconds, I have this set on a timer, and write out ads written by the great copywriters. I spend time studying the process and the words so that I can master copywriting.

Copywriting is one of the most learnable skills in business, but so many people don’t want to do it. On March 9th, 2003, my birthday, I was reading the Gary Halbert Letter. The letter starts off with some person asking Gary if they could become a great copywriter in 30 days. Gary says “yes,” and then goes on to explain how.

The moral of the story is that to become great at any skill, you have to immerse yourself in the skill. Whether you’re writing out great ads, immersing yourself in a new language, experiential immersion is the key to fluency. 

Keep in mind that you don’t need to master a skill to use that skill. You simply need to be fluent in it. Listen in as I share these three key insights about learnable skill secrets: 

  • Why learnable skills lead to accelerated growth and profit.
  • Why learnable skill secrets are transferable to your team. 
  • How learnable skills do NOT require mastery or fluency.

Once you’ve become fluent at a skill, you can transfer that skill to your team through experiential immersion and role-play. Listen in to hear how.

In This Episode: 
[04:22] – Alex shares the three key insights for this episode.
[06:11] – It’s March 9th, 2003, Alex’s birthday, and he was reading the Gary Halbert Letter. Listen as he shares a quote.
[08:17] – Learn what characteristics Gary Halbert thinks good copywriters need.
[11:12] – Why you need to use the resources Gary provides for the rest of your life. 

[14:06] – After you’ve studied the ads, you write them out by hand. Learn why.
[16:44] – Once you’ve written the great ads by hand, find ads in your niche and handwrite those as well.
[19:04] – Your first ad should take the longest. After that, you test it and continue to use these steps as a recipe.
[20:12] – Why are learnable skills transferable to your team? 
[21:12] – Alex lists out several additional learnable skills and why experiential immersion is the best way to learn.

  • Sales Copywriting
  • High-End Selling
  • Virtual Presentations
  • Public Speaking
  • Learning additional languages
  • Curriculum Design
  • Productivity

[23:48] – Mastery is not required for learnable skills. You only need fluency.
[27:09] – Before you can sell high-end products, become a high-end client. Learn why.
[28:09] – Learnable skills can be transferred to your team through role-play and experiential immersion.
[29:53] – The Alexism is, “Experience is not the best teacher. Experience is the only teacher.”
[30:15] – Hear a quick review of the key insights in this episode: 

  • Why learnable skills lead to accelerated growth and profit.
  • Why learnable skill secrets are transferable to your team. 
  • How learnable skills do NOT require mastery or fluency. 

[33:08] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[35:13] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
WSGAT – What’s so great about that? 
Scientific Advertising by Claude Hopkins
The Robert Collier Letter Book by Robert Collier
Tested Advertising Methods by John Caples
How to Write a Good Advertisement by Vic Schwab
The Gary Halbert Letter (all back issues) by Gary Halbert
The Boron Letters by Gary Halbert
The Lazy Man’s Way to Riches by Joe Karbo
Breakthrough Advertising by Eugene Schwartz
7-Steps to Freedom by Ben Suarez
“Do You Make These Mistakes in English?”
“What Everybody Should Know About This Stock and Bond Business” 
“The Nancy L. Halbert Heraldry Letter”
“How to Burn Off Body Fat, Hour-By-Hour”
“At 60 Miles An Hour The Loudest Noice in this Rolls Royce is the Ticking of the Electric Clock” 
“Why Men Crack”
“How to Collect from Social Security at Any Age”
“The Admiral Byrd Transpolar Expedition Letter”
“The Lazy Man’s Way to Riches”