5. Galileo’s Famous 3.4-Sec. Sales Pitch

ASA 05 | Sales Pitch

  In marketing, it’s about testing and tracking – crafting a sales pitch, brainstorming strategies, and ensuring its application is pursued and aligned, and so on. Galileo’s experiment on the two cannonballs perfectly mirrors what marketing is today. Going back to scientific methods, Alex unravels the power of demonstration to gain trust and attract more […]

4. Three Reasons Why People Won’t Buy

ASA 04 | Why People Won’t Buy

  Most of the time, sellers tend to focus on what they are selling rather than how to sell it. Alex shares a story of his failed business which they anticipated to generate $2 to $3million but which only produced less than $400,000. Some people don’t want to go on selling because they don’t like […]

3. Three Reasons Why People Buy

ASA 03 | Why People Buy

  It is important to know the needs and wants of your customer because they support what they help to create. However, in selling, who you are is more important than what you’re selling. How you frame your offer is a keystone to avoid any unmet expectations that people have. Getting people to know, like, […]

2. Why Seeding is the New Selling

ASA 02 | Seeding

  Seeding is the new selling. It boosts sales while reducing personal rejection. But what exactly is seeding? In this episode, you’ll discover three new insights which are critical to becoming a highly skilled ethical influencer – seeding, transparency, and designing your first offer. As we all know, ethical influence is central to our discussions. […]

1. Confessions Of A Serial Entrepreneur

ASA 1 | Ethical Influence

  The first sale is the most time consuming and requires the most effort. If you want to make that first sale and truly want to influence others in your personal or professional life, selling through storytelling is the key. In this episode, you’ll learn three key insights which are critical to making you a […]