In: Podcast
In February of 2018, I was on stage at Guerrilla Business Intensive testing the “persona” theory from the stage. I…
Read MoreImagine a fish swimming upstream. There are several fish in the world that do this, the most easily recognized would be…
Read MoreHave you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you…
Read MoreThe concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017….
Read MoreMost people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can…
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