In: Podcast

04 May106. Why ‘Sequencing’ Sells


 In February of 2018, I was on stage at Guerrilla Business Intensive testing the “persona” theory from the stage. I…

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27 Apr105. Down-Selling Made Easy


Imagine a fish swimming upstream. There are several fish in the world that do this, the most easily recognized would be…

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20 Apr104. Open Loop Influence


Have you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you…

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06 Apr103. H2H Selling Power


The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017….

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30 Mar102. Three Keys to Biz Growth


Most people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can…

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