111. Misdiagnosing Your Progress
The rise and fall of nations, racism, and even genocide can be explained by a misdiagnosis of progress. This is also called the progress fallacy and it is one of the riskiest assumptions that you can make in life and business. Rather than thinking of progress as a noun, think of it as a verb. […]
110. The APP Power Revealed
What does accountability mean to you? For the ancient Romans it was the process of being accounted for so that the senators could vote for important laws. For your business, it means being held accountable to making change. The accountability partner program power is having your clients be accountable to each other. Here’s the thing, […]
109. Was Einstein Wrong?
Einstein was one of the most brilliant scientists of his day. His work on the Theory of Relativity changed the path of atomic research and opened up an entirely new way to view space and time. But did he get it right? The Theory of Relativity is based on a fairly simple contact, but is […]
108. Aim At “Bullseye” Clients
Have you ever watched Olympic archery? Picture the target and the rings as they get smaller and smaller toward the bullseye. The best archers know that aiming for the bullseye is the goal, but as long as they consistently hit the target they will win. The same applies in marketing. Your bullseye client is the […]
107. Persona Selling Formula
Last week I shared with you the sequence for selling to each buyer persona. This week I want to dive a little deeper and explain the persona selling formula. The sequence of selling still remains vital, but the personas themselves need to be further defined. The four personas derive from Hippocrates and his four humours. […]