121. Stories B4 Statements - All Selling Aside

Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.

First, what is the difference between a story and statement? A story is a narrative intended to engage, amuse, or instruct listeners or viewers. Statements are written or spoken expressions intended to persuade listeners or viewers.

In my opinion, stories need to come first because they are designed to engage the heart before bringing in the head. Sales are not made with the head. They are made when you manage to entangle the heart with the head.

Stories also help you to stay top of mind in people’s memories and there are so many that help to put various situations into perspective.

Listen to learn the three key insights:

What ethical influence has to do with stories and statements.
Why ethical influence relies more on stories than statements.
How to start an ethically influential story in 6 simple words.

Which stories should you be telling in your business?

In This Episode:
[01:33] – Welcome back to the weekly podcast for coaches, consultants, and service providers.
[04:33] – The three key insights you’ll learn in this episode.
[06:42] – Stories are narratives. Learn more about the intention behind them.
[09:08] – What is the right sequence between statements and stories?
[11:33] – Why doubt is the silent assassin of influence.
[14:07] – Ethical influence starts with stories and ends with statements.
[14:35] – The story of indecision explained.
[15:55] – A story that obliterates the objection of hesitation.
[19:21] – Stories create rapport.
[19:50] – How to start an influential story in 6-words.
[20:56] – Statements equal data but stories equal data with soul.
[21:33] – The Alexism is, “Something terrible happens when you fail to engage your prospects to become long-term buyers…NOTHING!”
[21:57] – Hear a quick review of the key insights in this episode:

What ethical influence has to do with stories and statements.
Why ethical influence relies more on stories than statements.
How to start an ethically influential story in 6 simple words.

[23:30] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[25:34] – In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes