When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you. 

Dale Carnegie came from humble means but he was driven to be and do more. He completed high school and went on to college, but in that time he learned all about the art of selling. He’d always been an influential speaker and he realized that it was his ability to speak that helped him become an in demand salesperson.

He went on to create an entire school to help others learn the power of oration and he built out a magic selling formula that hinged on one particular skill. The one skill that all successful business people have. 

Listen to learn the three key insights: 

• What the Dale Carnegie Formula is and where it came from.
• Why the Dale Carnegie Formula wins hearts like magic.
• How the Dale Carnegie Formula can be structured in 3 steps. 

Have you brushed up on your public speaking skills lately?

In This Episode: 
[02:02] – Selling is fun when you know how to do it properly.
[03:44] – Learn the three key insights reviewed in this episode. 
[05:17] – Why Dale Carnegie changed the spelling of his name.
[07:48] – What he did after high school and how he worked on his oratory skills.
[10:25] – Why he started teaching public speaking classes for adults. 
[12:35] – The one skill all successful business people have. 
[15:00] – How he learned the success secrets of history’s finest. 
[16:25] – Learn more about two great orators of antiquity, Demosthenes and Cicero.
[18:16] – What is Dale Carnegie’s Magic Formula? 
[20:18] – The correct order of the magic formula.
[21:37] – Why is this formula so heart winning? 
[24:53] – The Alexism is, “You can’t be 100% committed to any behavior sometimes!” 
[25:21] – Hear a quick review of the key insights in this episode: 

• What the Dale Carnegie Formula is and where it came from.
• Why the Dale Carnegie Formula wins hearts like magic.
• How the Dale Carnegie Formula can be structured in 3 steps.  

[26:16] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[27:39] – In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra. 

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Dale Carnegie
How to Win Friends and Influence People by Dale Carnegie
Editing and show notes for All Selling Aside by Pro Podcast Solutions.