Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman? 

Saul of Tarsus was a tentmaker and a Jew who was staunchly against the movement of Christianity. In fact, he likely was responsible for the deaths of several people. It wasn’t until he was traveling to Damascus that he had a vision that changed his life and thus he became Paul the Apostle.

His letters make up the vast majority of the New Testament and represent a great lesson in sales for all to learn. You see Paul started off his sale of hope to the Greeks by first granting them his respect and commenting on their altar to the Unknown Deity. 

He then paints a picture of who the Unknown Deity is and why He is the greatest of all. By the end of his speech they were enthralled by the dramatism of his story and the vivid experience he created. He took their already extant beliefs and gave them a new point of view to see them from. 

Listen in to learn more about these three key insights: 

• What the definition is of being a great salesperson in your field.
• Why the art and science of selling is the world’s most lucrative skill.
• How to sell yourself to others without the risk of embarrassment. 

This is not an episode meant to dig into the foundations of Christianity but instead to see how Paul made the spread of Christianity possible through expert salesmanship. What are your thoughts? Was Paul one of the greatest salespeople in history?   

In This Episode: 
[01:31] – Welcome back to All Selling Aside. 
[04:22] – Learn the three key insights you’ll review in this episode. 
[06:09] – Hear a story of selling through collaboration versus confrontation. 
[08:53] – Alex shares his vote for the greatest salesman in history and what he sold. 
[11:01] – What did Paul really sell? 
[13:54] – Every great salesperson needs this quality. 
[16:33] – How Paul approached the Grecians with the message of Christianity. 
[18:17] – Why using pictorial verbiage and building a story is so important when selling. 
[22:21] – What is the definition of being a great salesperson in your field? 
[23:37] – The 3 Why Formula and why it is more lucrative than any other skill. 
[25:45] – You are either making a sell or killing a sale. Learn why.
[27:34] – The Alexism is, “You know if you’re a true business leader because after your job is done, all of your followers say, ‘We did it ourselves!’” 

[28:36] – Hear a quick review of the key insights in this episode: 

• What the definition is of being a great salesperson in your field.
• Why the art and science of selling is the world’s most lucrative skill.
• How to sell yourself to others without the risk of embarrassment.    

[30:00] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!

[31:54] – In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra. 

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Editing and show notes for All Selling Aside by Pro Podcast Solutions.