Einstein was one of the most brilliant scientists of his day. His work on the Theory of Relativity changed the path of atomic research and opened up an entirely new way to view space and time. But did he get it right?

The Theory of Relativity is based on a fairly simple contact, but is it really a theory or is it a relationship. Essentially our experience is relative to the world around us. A car moving a 65 MPH is only doing so relative to the car next to it or the pedestrian on the sidewalk. 

Time moves only as fast as our perception. Think about it. When you’re bored out of your skull, time moves like molasses. If you’re having a great time, it seems that time moves faster than the speed of light. 

How does this apply to sales? Your relationships and metrics are only capped by who you seek to compare yourself to. If that’s the case, should you even indulge in comparison Listen in to learn: 

• What Einstein’s Relativity Theory has to do with influence. 
• Why Einstein’s Relativity Theory was in error: “Light Speed?”
• How Einstein’s Relativity Theory is relevant to sales strategies.

If you want to become better, model someone who is the best in his or her field. Your performance is limited only by your own relationship to relativity.

In This Episode: 
[01:34] – Welcome back to All Selling Aside. 
[04:27] – Learn the three key insights Alex is sharing in this episode. 
[06:15] – Hear the story of how Einstein found the Theory of Relativity and how it has been applied. 
[08:33] – How the Theory of Relativity relates to atomic science and why it changed science. 
[10:23] – Why space and time are relative… and other relative relationships. 
[12:46] – Listen as Alex shares how relativity applies to sales. 
[15:01] – Stop putting a ceiling on your performance by using relative comparison to your competitors. 
[17:57] – Is your goal to be better or be the best? 
[18:55] – The Theory of Relativity suggests that tiny equals huge amounts of energy. The same is true in sales. 
[20:10] – What is faster than the speed of light squared? 
[21:01] – The relationship of relativity as applied to sales. 
[23:17] – Why Einstein’s theory is wrong and how to make it better. 
[23:58] – The Alexism is, “Wise entrepreneurs simplify the complex. Foolish ones make simple things complex. True intelligence is about simplification.”
[24:45] – Hear a quick review of the key insights in this episode: 

• What Einstein’s Relativity Theory has to do with influence. 
• Why Einstein’s Relativity Theory was in error: “Light Speed?”
• How Einstein’s Relativity Theory is relevant to sales strategies.

[26:07] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[27:26] – In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra. 

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes