The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017. Ryan Deiss, a former mentee turned mentor, was speaking on the power of understanding the humanity of business. 

When you’re selling anything, you’re selling an emotion. When something goes wrong, it’s due to a human failing. When a sale goes right, it’s because of a human connection.

So many times we get caught up in whether a company is primarily B2B, B2C, etc… and we forget that all sales are human to human interactions. Would you rather purchase a high-end product or service from a machine or from a human who has been in your shoes and understands the solution? 

Never forget that caring is the competitive advantage of the 21st century. In an ever more disconnected world, showing your followers, customers, and clients that you care is imperative. Listen in as I share:

  • Why your business model is not about B2B, B2C, B2G… it’s H2H.
  • Why living into H2H business modality accelerates your profits. 
  • Why H2H focus is the key to uncover motivated buyer patterns.

So, what processes in your business need a more human touch? 

In This Episode: 
[01:39] – Welcome back to All Selling Aside.
[05:04] – Learn the three key insights you’ll find on this episode.
[07:02] – Listen as Alex shares his experience from Traffic & Conversion in 2017.
[07:43] – The key point was about H2H interaction. Learn what that means.
[10:56] – Why give credit where it’s due? 
[13:47] – Alex breaks down what various companies are selling with their products or services.
[16:39] – How has status changed over time? 
[17:20] – What do people lack in business? 

  • Clarity
  • Structure
  • Influence
  • Visibility
  • Community

[20:24] – Your level of community status is what counts most.
[20:54] – Strengthen what you’re already stong in. 
[22:49] – Every organization has five dysfunctions as well. The aggregate of what individuals are lacking. 
[25:17] – Why caring is the competitive advantage of the 21st century.
[27:30] – The Alexism is, “Don’t look for your business hero… just become one!”
[28:00] – Hear a quick review of the key insights in this episode: 

  • Why your business model is not about B2B, B2C, B2G… it’s H2H.
  • Why living into H2H business modality accelerates your profits. 
  • Why H2H focus is the key to uncover motivated buyer patterns.

[29:36] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[31:15] – In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra. 

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Roy H. Williams
Patrick Lencioni
Ryan Deiss
Harvey Mackay