Even the most well-planned out marketing campaigns fail if the message or audience is off. If you have the right message but the wrong audience, or the right audience and wrong message, then your marketing will fall flat. Learn how pre-framing your offer eliminates this issue.
When you pre-frame your offer, you’re letting your potential customers or clients pre-qualify themselves. There are several ways to do this, but when you use Dr. Robert Cialdini’s 7-tactics, you can turn a cold audience into a hot audience, even if they wouldn’t benefit from your offer.
By establishing trust upfront and letting your potential clients and customers know exactly what you’re offering or what your message is about, you create a loyal following. For instance, if your offer of premium beef lands on the lap of a premium vegan-only eater, but you’ve told them to “stop-reading” if they don’t like premium beef, you’ve created a sense of trust
Pre-framing your message is one of the most effective ways to reach your ideal client avatar. You cannot sell to everyone, that’s one of the biggest marketing mistakes you can make. Instead, make sure your message is making it to the right people. Listen in as I share these three key insights about learnable skill secrets:
- What pre-framing is and how it is a pre-suasive tool to invite more sales.
- Why pre-framing is critical to every selling conversation you and your candidates engage in.
- How to apply pre-framing magic by modeling the masters who have done it before you.
As you craft your offers and the messaging around them, keep the pre-suasion framework in mind. I share all 7-tactics as well as how you can use them in your messaging. Listen in to learn more.
In This Episode:
[04:11] – Learn the three key insights for episode 97.
[05:38] – Alex shares the 4-scenarios of the perfect message-to-market match.
- The right message to the right audience.
- The right message to the wrong audience.
- The wrong message to the right audience.
- The wrong message to the wrong audience.
[07:10] – Can an audience be warmed up? Yes! With pre-framing.
[09:04] – What is pre-framing?
[11:07] – Listen as Alex quotes Dr. Cialdini’s “pre-suasion” definition.
[12:47] – No matter what soil you start with, you can prepare the ground for planting. Alex shares how this applies to selling.
[13:47] – Learn the 7-tactics to creating pre-suasion magic.
- Establish trust.
- Direct their attention.
- Unarguable truths.
- Open loops.
- Frequently asked questions.
- Story seeding.
- Commitment
[23:40] – It’s no who you persuade it’s how you pre-suade that denotes a good vs great marketing campaign.
[24:05] – Ask your clients for their advice rather than their opinion. Alex shares what this means.
[25:06] – Learn which frames matter.
[29:25] – The Alexism is, “Hiring a business mentor shaves off years of trial and error because you can never read the label from inside the jar.”
[29:50] – Hear a quick review of the key insights in this episode:
- What pre-framing is and how it is a pre-suasive tool to invite more sales.
- Why pre-framing is critical to every selling conversation you and your candidates engage in.
- How to apply pre-framing magic by modeling the masters who have done it before you.
[30:50] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[32:35] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!
Links and Resources:
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Dan Kennedy
Jeffrey Gitomer
Dr. Robert Cialdini
The 7 Habits of Highly Effective People by Dr. Steven Covey
Roy H. Williams
Ryan Deiss
Paul Jackson Pollock
Joel Bower
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