It’s Saturday morning in November of 2017 and I’m in Scottsdale, AZ finally making the decision to join the Genius Network mastermind. You see, Joe Polish, the creator of the group, had been asking me to join since 2006 when he first established it. At the time I didn’t see the value in paying money to network with people I already knew. That all changed in 2017 and I share why.

I was sitting at the Genius Network Big event and there was a panel of people hammering at my objections for joining the mastermind. This panel was made up of several mastermind members and they were sharing their stories on how the mastermind helped their businesses. 

Now, none of the panelists were closers like me. After I joined the mastermind, I was put in charge of the breakfast panel close, but I altered it to make it more effective. Listen in as I share these three key insights about breakfast panel closes: 

  • What the breakfast panel close is and when it is best utilized.
  • Why the breakfast panel close enrolls mastermind members.
  • How the breakfast panel close works on a step-by-step basis. 

This way of closing is extremely effective because of how soundly it defeats all objections. Do you have a big event coming up? How are you going to use this method to generate more sales? 

In This Episode: 
[04:22] – What are the three key insights you’ll learn in this episode? 
[06:17] – It’s Saturday morning in November of 2017. Listen in as Alex shares the moment he decided to join the Genius Network.
[09:02] – Learn what the breakfast panel close is through the story of a Genius Network event.
[12:13] – Why Alex now handles the breakfast panel close for GN events now.
[14:53] – How to start off a breakfast panel close.
[15:50] – Alex shares why the breakfast panel close is so effective.
[18:17] – What are other options for enrolling people in your mastermind? 
[20:32] – How does the breakfast panel close work? 
[22:42] – The reason this works so well is that there are multiple people addressing objections.
[25:39] – Learn the methodology behind the breakfast panel close and what types of events this works at.
[28:44] – The Alexism is, “Purpose of storytelling is not to sell. It’s to obliterate objections.”
[29:15] – Hear a quick review of the key insights in this episode: 

  • What the breakfast panel close is and when it is best utilized.
  • Why the breakfast panel close enrolls mastermind members.
  • How the breakfast panel close works on a step-by-step basis. 

[30:11] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[31:56] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Joe Polish
Darren Hardy
Garret Gunderson
Russell Brunson
Genius Network