Have you ever been to a jewelry store and a salesperson approaches you with a stunning piece and one line about how it will make others see you? Usually, that one sentence makes you stop and think, oh yes, that’s exactly why I want this piece. If you have, then that salesperson used a tested selling sentence on you and you didn’t even know it. 

What is a tested selling sentence? The concept was created by Elmer Wheeler, Mr. Sizzle. He was one of the greatest salespeople the world has ever seen and he did it by creating sentences with words specifically chosen to make buying easier. He created over 105,000 sentences in his time and tested them all to the point that only about 5,000 passed.  

Listen in as Alex shares some of the sentences he created and how they were specifically designed to help the buyer take action. If you’d like to learn more about Wheeler’s sentences, check out his book Tested Sentences That Sell. He spent over a decade refining his technique and then put his research together to teach others. 

Wheeler’s techniques are used still today throughout almost every industry. They’ve stood the test of time because they speak to the heart of the buyer. The three key insights you’ll learn in this  episode are: 

• What tested selling sentences are and who created them.
• Why tested selling sentences can work well in any industry.
• How tested selling sentences are discovered and deployed.

Can you think of other instances in which you’ve noticed these sales principles? How can you use tested sentences in your business? 

In This Episode: 
[04:13] – Alex shares the three key insights you’ll learn in this episode.
[05:40] – Learn about Mr. Sizzle, Elmer Wheeler, one of the greatest salespeople to have lived.
[09:35] – Hear Alex dig deeper into Wheeler’s accomplishments and successes.
[11:12] – What are the practices Wheeler revealed in, Tested Sentences That Sell? 
[16:12] – Wheeler created over 105k sentences, but only 5k were used. Why? 
[20:08] – How changing the words in a sentence can change your life or your sales. 
[21:08] – What is a tested selling sentence? 
[24:15] – Why do tested selling sentences work so well? 
[27:43] – The Alexism is, “Wildly successful entrepreneurs focus on progress, not perfection.”
[28:03] – Hear a quick review of the key insights in this episode: 

• What tested selling sentences are and who created them.
• Why tested selling sentences can work well in any industry.
• How tested selling sentences are discovered and deployed.

[28:57] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[30:06] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Tested Sentences That Sell by Elmer Wheeler