Have you ever heard of the Domino Effect? Gary Keller and Jay Papasan discuss this effect in their book The ONE Thing. Linked to the Domino Effect is the 1st Domino Principle. On November 13th, 2009, in the Netherlands, 4,491,863 dominos were lined up and toppled down with just one flick of the finger. This made the Guinness Book of World Records for the greatest sequential domino fall in history.

The first domino toppling into the next resulted in 94,000 joules of energy being expended over the course of the line, which equals 545 pushups by the average human. The effect that first domino had on the whole line of dominos was truly astounding. Over 25 years prior to this event, Lorne Whitehead wrote a piece in the American Journal of Physics that he’d discovered that a domino can topple dominos 50% larger than themselves. 

Using Whitehead’s research, if the 1st domino is 1” in height, the 10th domino would be the size of a 6’ tall man. The 18th would be the height of the Leaning Tower of Pisa. The 23rd would be taller than the Eiffel Tower in Paris. The 57ths would bridge the distance between the Earth and the moon. 

But how does this apply to business growth and sales? Listen in to learn how understanding the lineage of your 1st domino results in building sequentially, over time a business the size of the 57th domino. Hold onto your patience and confidence as you learn the three key insights for this episode, which are: 

  • What is the “1st Domino Principle” and why does it impact permanent change?
  • How to uncover the 1st Domino in 4 fundamental aspects in your life.
  • What if the 1st Domino revealed the three words on your gravestone? What would they be? 

Who is your trim tab? Who is your first domino? How will that first domino impact your last? Things to think about as you review this episode and the insights you learned. 

In This Episode: 
[04:17] – Alex shares the three key insights for this episode.
[06:08] – Every transformation in life starts like falling dominos. Learn more. 
[06:52] – What is the 1st Domino Principle?
[08:46] – Learn more about the Domino Effect as discussed in The One Thing, Chapter 2.
[11:30] – How this correlates with The Compound Effect.
[13:07] – Why is the 1st Domino Principle relevant in business and sales? 
[15:12] – What is the 1st Domino Principle and why does it impact change? 

  • Mentally who had the most impact on you? 
  • Emotionally who had the most impact on you? 
  • Physically who had the most impact on you?
  • Spiritually who had the most impact on you?

[17:37] – Alex shares the dominos in the mental aspect of his life.
[19:02] – Why Buckminster Fuller was Alex’s first domino for thinking.
[20:10] – How does your first domino impact your final domino – your epitaph? 
[22:08] – What is a TRIM TAB and what does it have to do with sales? 
[25:09] – The Alexism is, “Entrepreneurial success is defined by two words: Delayed Gratification.”
[26:27] – Hear the quick recap for the three key insights of this episode: 

  • What is the “1st Domino Principle” and why does it impact permanent change?
  • How to uncover the 1st Domino in 4 fundamental aspects in your life.
  • What if the 1st Domino revealed the three words on your gravestone? What would they be? 

[28:47] – If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[30:33] – In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

Links and Resources: 
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
Alex Mandossian’s free live Friday show
Joel Bower
The One Thing by Gary W. Keller and Jay Papasan
Bard Press
The Compound Effect by Darren Hardy
Michael Gerber
Buckminster Fuller
Marshall Thurber
Bobbi DePorter
Blair Singer
Harv Eker